Case Studies

Product Manager — Storefront redesign, Community Membership (10k+ members), Refer & Earn, Link-in-Bio, and Selar Offline.

Founder — Behind The Product community, interview series, and 10+ client MVPs from brand to PMF.

Hafrik is a platform for Africans living, studying and trading in China, bringing together communities, business pages and events.

CV Resume, CV Analyzer (500+ CVs), Virtual Internship Ecosystem — −15% churn, +10% GMV, 5,000+ users.

Product Team Lead — launched 3 e-commerce MVPs; managed revenue £0 → £7,000 in three months.

Microsoft for Startups — scaled to 3,000 users in two months; gifting, New Friday series, v1 → v2 rebuild.